Signs don't have to flash in neon for customers to take notice, because several common characteristics of effective business signs ensure visibility. How well a sign -- whether indoors or outdoors -- ...

You might have the freshest food, the best brake service or the widest assortment of hardware, but it will do you little good if the only sign on your store is in the window with 4-inch lettering.

Business is not an exact science and founders know this. They grind away, investing countless hours, second-guessing decisions, and hardly ever stopping to notice the wins. They happily barrel forward ...

Building signs have grown into a $37.5 billion industry. Some have become so iconic they are permanent parts of the landscape, often standing in for their hometowns. Credit... Supported by By Jane ...

The Gazette offers audio versions of articles using Instaread. Some words may be mispronounced. CEDAR RAPIDS — Nesper Sign Advertising, known for thousands of signs in Eastern Iowa and the G-rated ...