With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

China’s state-backed China Advertising Association is already looking for ways to get around Apple’s upcoming App Tracking Transparency feature, the Financial Times reported Tuesday. The ...

Apple's data protection measure "App Tracking Transparency" (ATT) strengthens user privacy, but causes significant revenue ...

Who has access to your personal data? Apple thinks it should be you and you alone. In recent years, the tech titan has rolled out a slew of anti-tracking tools with the goal of helping you take back ...

A new iPhone software update called iOS 14.5 is coming next week. It includes a new privacy option called "app tracking transparency," which allows users to decide every time they open an app if they ...

Brazil’s Administrative Council for Economic Defense (Cade) opened an investigation against Apple Brazil to investigate the operation of the App Tracking Transparency (ATT) feature, reports O Globo ...

AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as ...