A small business with a good data management strategy can have as much success in collecting, leveraging and profiting from data as larger companies. In fact, the relationships small businesses ...

Data collection is more important for businesses than ever before because people who use the internet will generate approximately 463 exabytes of data every day by 2025. Without data collection tools ...

Businesses collect thousands of data points each day, but those that effectively use the data they’re collecting see an average increase of 8 percent in their revenues and an average decrease of 10 ...

As state and local governments adjust to the ramifications of the 2025 fiscal year, they’ll need to balance budgetary concerns with the ability to deliver exceptional citizen services. The ability to ...

Adobe's Experience Cloud business makes online customer experiences tools for marketing, advertising, commerce, and analytics. One of those tools, the Adobe Experience Platform, connects customer data ...

Collecting and Processing data involves clearly defining “Who or what” you will study or evaluate and “When” you will do so. You should consider the demographic characteristics of your study ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. In my column last week, I wrote about one purpose that is ...

Over the past few years, data has garnered itself something of a bad reputation. As companies utilize their technology to gain access to unimaginable quantities of customer data, too many were seen as ...